Advanced Television

QYOU, Lufthansa in-flight entertainment

April 5, 2016

The QYOU, a curator of Internet video for the TV Everywhere market, has been chosen by aviation technology service provider Lufthansa Systems to supply content for in-flight entertainment systems on select European carriers. The programming partnership, which will debut with a low cost airline this Spring, is the first foray into in-flight entertainment for The QYOU, which has built up a viewer base across linear, VoD TV and mobile subscribers.

Lufthansa Systems’ wireless IFE solutions – BoardConnect and BoardConnect Portable – will enable passengers to stream content to their own tablets or smartphones during a flight with an app, which they can download before the flight.

Norbert Müller, Senior Vice President BoardConnect at Lufthansa Systems comments: “The rise of internet video has transformed people’s viewing preferences enormously, and driven a strong desire for short form, impactful content. Until now this has been a missing ingredient from in-flight entertainment choices on our IFE platform BoardConnect, but by teaming up with The QYOU we can reflect the kind of content that people are watching in their everyday lives.”

Categories: Articles, VOD