Advanced Television

Tele Columbus, Espial Advanced TV Trial

April 6, 2016

Espial and Tele Columbus have jointly announced a successful initial phase to an ongoing field trial of Tele Columbus’ next-generation, 4K ultra high definition ready video service, known as “Advanced TV,” based on key Espial video solutions and integrated by the Espial Elite systems integration team.

Conducted in select households within their footprint, the impact of the Tele Columbus next-gen navigation system has been remarkable. Trial participants show an extremely high approval of the new system’s clarity (83 per cent favourable) and the Premium EPG’s content (78 per cent favorable).  As a result, almost 70 per cent of trial participants regularly use the system to discover content and learn about the TV programme they ultimately choose to watch.

The Advanced TV trial leverages Espial’s G4 STB Client based on RDK, Espial Media Service Platform Backoffice, and Multi-screen solutions to support an ultra-high definition (UHD), 4K ready video platform with advanced PVR functionalities. The user experience is enhanced through Tele Columbus’ custom-designed, on-screen content guide known as “Premium EPG”, featuring intuitive search.

“The first phase of our Advanced TV platform trial has been an unqualified success, with viewer feedback on the new video services extremely positive,” said Stefan Beberweil, Tele Columbus Chief Marketing Officer. “Espial’s expertise in integrating best-in-class video technologies enabled us to get to first field trial stage in record time.”

“Given the highly competitive video environment in Germany and worldwide, Tele Columbus has seized the initiative by creating and launching a new set of advanced IP video services that their viewers love,” said Jaison Dolvane, Espial President and CEO. “We’re proud to help Tele Columbus transform their business through our industry leading software solutions and Elite systems integration services.”

Categories: Articles, Broadcast, UHD, Ultra-HD/4K