Advanced Television

Vice, C+ partner for Viceland launch

April 6, 2016

Colin Mann @ MIPTV

Global youth media company Vice Media and Group Canal+ have formed a partnership that will offer Viceland, the brand new TV channel from Vice, exclusively to CanalSat customers across all platforms when the network launches in France in the Autumn of 2016.

Oscar-winning film director, Spike Jonze, serves as Co-President of Viceland and is overseeing the development of the new channel, from show creation, to production, to brand identity. Viceland will focus on an immersive style of original lifestyle and culture content for young viewers that will include a slate of brand new Vice-produced French programming, capturing the stories, people, fashion and culture that matter most to young French audiences.

The 24-hour channel will be programmed, developed and produced entirely in-house by Vice’s young creative team, and the channel will be exclusively available for CANALSAT customers in their basic TV subscription packages either live, on demand or on the go.

Viceland launched to critical acclaim in the US and Canada in February 2016, and will launch in the UK and Ireland in September 2016. The channel features hundreds of hours of original programming, including Gaycation (with Ellen Page and Ian Daniel), Huang’s World (with Eddie Huang), Noisey (with Zach Goldbaum), F*ck, That’s Delicious (with Action Bronson), Weediquette (with Krishna Andavolu), Balls Deep (with Thomas Morton) and many more.

“We’ve been growing our production in France for the past several years preparing for a day like this – the chance to enter the French market with a 24-hour lifestyle channel which prominently features domestic production, commented Eddy Moretti, Vice’s Chief Creative Officer and Co-President Viceland. “After launching Viceland in the US and Canada in February – and later this year in the UK – it is a proud moment for the company that Viceland France, in partnership with Canal+, will be the first non-English language version of the channel with many more to come. Vive la différence!”

Jean-Marc Juramie, Managing Director of CanalSat, described Vice as one of the most inspiring and engaging brands among a whole generation – and beyond. “We believe Viceland’s incredible storytelling and programming will bring a new audience to CanalSat, showing that Millennials are eager to watch TV like anyone, provided that we offer them content they like. We’re proud that the partnership will see CanalSat bring Viceland exclusively to French audiences.”

The launch of Viceland on CanalSat is the next chapter in Vice’s international multiplatform growth, and follows the announcement in March that Vice France will become a joint venture between Vice Media and Les Nouvelles Editions Indépendantes (LNEI) – independently controlled by Vice Media – to expand the youth brand’s presence across online, mobile and linear.

Since launching in 2007, Vice France has grown exponentially, evolving from a print magazine into a multimedia platform spanning online, mobile and linear. Today, Vice France operates a large content-creation studio, centred around a network of online channels covering news, fashion, food, sports, technology, arts, and music.

Vice has developed an outstanding global reputation for producing the gold standard of video content for young people, forging innovative distribution partnerships with A+E Networks, HBO, YouTube, Snapchat, Live Nation, 20th Century Fox, Verizon, Sky, Spotify and more to take its programming to young people everywhere.



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