Brightcove, a provider of cloud services for video, has announced cloud transcoding for Ultra High-Definition (UHD) video through Zencoder, the company’s cloud transcoding service. The new UHD features add support for the HEVC and VP9 video codecs, which are popular for the delivery of 4K video. In addition, Zencoder now supports 10-bit colour workflows and the wide gamut BT.2020 colour space, which are essential for the delivery of high dynamic range (HDR) video. With these new features, Zencoder provides media companies with the ability to deliver 4K UHD content to web browsers, handheld devices, connected TVs, and other OTT devices.
Brightcove has worked with Stan, Australia’s leading local subscription OTT service, to validate Brightcove’s UHD support. Since launching in 2015, Stan has quickly become the leading local player in the SVoD category, rapidly growing to over one million active users. Stan offers unlimited access to thousands of hours of entertainment, with first-run exclusives, award-winning TV shows, movies and children’s content.
“High quality video is very important to us, and we think that UHD is an exciting step forward,” said John Hogan, Head of Technology, Stan. “We are pleased to see Zencoder support the latest UHD HDR technologies as their technology continues to play a key role in the products we deliver to the market.”