Advanced Television

Mediaset launches Be Mad channel

April 21, 2016

From David Del Valle in Madrid

Mediaset Spain has launched its new HD DTT channel Be Mad targetting young and urban viewers and with a 360º strategy to have a presence on all devices and environments.

This brings Mediaset’s line-up to seven TV stations -Tele 5, Cuatro, FDF, Divinity, Boing and Energy – strengthening its position in the FTA TV market.

Next week, on April 28th, several new DTT channels will be launching in Spain, like Kiss TV from Radio Station Group Radio Blanca, Ten from Grupo Secuoya and Real Madrid TV.

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