BBC Player for Asia market
April 29, 2016
BBC Worldwide has announced, at the Asia Pay TV Operators Summit (APOS) in Indonesia, the launch of BBC Player, a new authenticated multi-genre SVoD service that will allow viewers to watch BBC programmes anytime anywhere – online, as well as via an app on their smartphones and tablets. It will be available in Singapore to StarHub TV customers later this year.
BBC Player will feature curated content from six BBC global brands – BBC Earth, BBC First, BBC Lifestyle, CBeebies and BBC World News – as well as BBC Brit a new global brand that will be available for the first time in Asia.
With BBC Player, subscribers to BBC channels on StarHub TV will be able to:
- Access BBC First – the home of premium and original drama from the BBC and British independent production companies. Viewers will be offered an array of titles that challenge, immerse and entertain, including some of the BBC’s most popular and distinctive dramas being available within 24 hours of their original transmission;
- Access new genre brand BBC Brit – which offers premium factual entertainment that is intelligent but irreverent. Male-skewing but with broader appeal, blending expertise with entertainment and fact with fun. BBC Brit will offer programmes covering science, adventure, business, life-changing moments, extreme characters, quirky eccentrics, music, sport and comedy;
- Access a selection of popular programmes from the linear channels on their StarHub TV subscription – including BBC Earth, BBC Lifestyle, CBeebies and BBC World News;
- Stream and download a selection of award-winning and highly rated BBC programmes to watch offline for up to 30 days.
Making its debut in Asia via BBC Player, BBC Brit will air the latest series of Top Gear starring Chris Evans and Matt LeBlanc as well as Hoff the Record, David Hasselhoff’s semi-scripted mockumentary comedy series. BBC First will feature unmissable series like the award-winning Orphan Black (Series 4) and the highly anticipated Sherlock (Series 4). BBC Earth fans have access to a special collection of Sir David Attenborough’s titles, and fan-favourite Life Below Zero (Series 3) which follows the daily challenges of people who live in remote corners of Alaska. BBC Lifestyle will feature programmes like the hugely popular Great British Bake Off (Series 6) and Rachel Khoo’s Kitchen Notebook: Melbourne, while BBC World News will feature popular magazine programmes like Click and Hard Talk; CBeebies, our pre-school offering, will show the best in entertainment and educational programming including award-winning Sarah and Duck and Go Jetters to keep pre-schoolers enthralled anytime, anyplace.
Of the launch, Paul Dempsey, President Global Markets, BBC Worldwide, said: “The BBC has a proud heritage in digital innovation – we led the way with news online, radio online and digital video in the UK. But what really sets us apart is the care we take in curating our world class content for audiences. I’m delighted that audiences in Singapore, one of the most connected countries in the world with the highest smartphone penetration, will be the first to experience this quality for themselves with the inaugural launch of BBC Player.”
“We are very excited to partner with StarHub on BBC Player to super-serve our viewers deepening their relationship with our brands,” said Monty Ghai, SVP and GM, South East Asia for BBC Worldwide. “With BBC Payer, StarHub TV subscribers will not only be able to access content beyond our linear channels, the service will also offer fans of BBC.com, which has approximately a million unique browsers per month in Singapore, the opportunity to discover even more content across our brands via BBC Player.”
Ghai added: “We are confident that BBC Player with its broad range of genres – from pre-school, to lifestyle, factual entertainment and documentary programmes will meet the viewing needs of StarHub’s viewers from drama aficionados to carers who need to entertain their pre-schoolers on the go.”
Howie Lau, StarHub’s Chief Marketing Officer commented: “We are delighted that StarHub TV customers will be the first in Asia to enjoy BBC Player. BBC Player not only complements our pay TV offering, it also delivers BBC’s signature content seamlessly across our customers’ devices, deepening the overall entertainment experience. StarHub and BBC Worldwide have achieved many milestones over the last twenty years together and we believe that BBC Player will be a service that takes our partnership into the future.”
At launch, the authenticated BBC Player app will be available in android and iOS. It will also be available online.