Adobe is to acquire privately held Livefyre, a content curation and audience engagement company.
The Livefyre platform gives brands and publishers access to billions of pieces of user generated content that can be streamed in real-time right to their sites, ads, emails, TV, digital billboards, and apps. With the planned integration of Livefyre into Adobe Experience Manager, customers will be able to collect, curate and publish user generated content from major social networks into digital experiences across a brand’s owned marketing channels. Livefyre will be part of Adobe Experience Manager and integrated across Adobe Marketing Cloud to make user generated content available across all eight digital marketing solutions.
“As the leader in digital experiences, Adobe helps brands create amazing content with Creative Cloud and then deliver and optimize those experiences using Adobe Marketing Cloud,” said Aseem Chandra, vice president, Adobe Experience Manager and Adobe Target. “With this acquisition our customers will be able to unify the best social media content with branded experiences created in Adobe Creative Cloud and community-driven content in Adobe Behance and Adobe Stock.”