Amazon has announced new robotic voice assistant Alexa features that are coming to streaming media player Fire TV, including the ability to control playback of Amazon Video and Add-On Subscription content, launch apps, access local movie show times, search local businesses and restaurants, and more—all just by using your voice.

According to Amazon, discovering and accessing content on Fire TV has never been easier with the new Alexa playback features, plus integrated voice search across 59 content partners including Hulu, Showtime, Starz, HBO Go and more. These new Alexa features will be automatically delivered via free, over-the-air software updates in the coming weeks.

“Customers have told us they love having the convenience of Alexa on their Amazon Fire TV,” said Tim Twerdahl, General Manager, Amazon Fire TV. “We’re excited to add new Alexa features to Fire TV, making it easier than ever to enjoy their favourite TV shows, movies, and apps.”

New features coming to Amazon Fire TV in the coming weeks include:

• Launch apps using Alexa—Say “Open HBO Now” or “Launch Hulu” into the Fire TV Voice Remote to instantly open the app
• Play Amazon Video and Add-On Subscription content from Starz, Showtime, and more using Alexa—Say “Play Interstellar,” or “Watch Veep” and get even easier access to your favorite TV shows and movies
• Find local movie show times via Alexa—Ask “What movies are playing nearby?” or “Where is The Jungle Book playing?” to find out what movies are playing in theatres near you or specific movie times
• YouTube 4K Ultra HD—Access YouTube’s full 4K library via the YouTube.com app on Amazon Fire TV when connected to a UHD-compatible TV
• Search for local businesses and restaurants using Alexa—Ask “What Mexican restaurants are nearby?” to find restaurants around you or ask “What time does the nearest bank close?” to get convenient information on businesses nearby
• Access Kindle e-books via Alexa—Say “Read The Nightingale” to listen to text-to-speech enabled books from your Kindle library through Amazon Fire TV

Amazon Fire TV remains the #1 streaming media player in the US across all retailers as of March (the last month for which there is data).

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