British TVoD market up 19% in 2015
May 27, 2016
The BASE Yearbook – a detailed analysis of the video market across 2015 from the British Association for Screen Entertainment (BASE) – highlights the growth in the transactional VoD category and the purchasing habits of the 22 million consumers that bought filmed content across the year.
It shows the strength in franchise titles with seven of the top 10 bestselling new release titles being franchise lead, consumers spent £475.8 million (€624m) on physical new release products in 2015, making up 44 per cent of the value in the physical market. Catalogue continued to deliver a significant contribution, accounting for 65 per cent of the physical market volume with a total consumer spend of £599.6 million.
The rental and subscription market continued to grow and was worth £972 million in 2015 according to IHS, an increase of 26 per cent based on a revised estimate of £771 million for 2014. Rental and subscription services accounted for 43 per cent of total consumer spend. This increase was driven by an estimated 45 per cent uplift in spend on subscription services and a 19 per cent increase in spend on transactional digital.
Liz Bales, Chief Executive, BASE, said: “The past year has been an emboldening period for the industry and while there’s no doubt that the shape of our market is changing, fuelled by the consumer uptake of digital services, we currently remain in a market where physical product represents half of the £2.24 billion that consumers invested in the category in 2015.”
The 48-page publication takes a deep dive into the data and insights driven from the market in 2015 and places these alongside in depth commentary and market trends from a series of high profile partners including, Futuresource Consulting, GfK, IHS, Harris Interactive, Millward Brown and the Official Charts Company.