QVC has renewed a key, multi-year capacity deal with SES and moved a significant block of its regional shopping channel content to the centre of the orbital arc.
As part of the agreement, QVC, the video and ecommerce retailer, has signed a capacity extension to deliver a major portion of its regional 24/7 shopping shows and exclusive product showcase line-up on the SES-3 satellite. The deal represents QVC’s steady migration to one of three SES satellites (SES-1, SES-3, AMC-18) hosting the next-generation, centre of the arc cable neighbourhood. SES-3 is also home to QVC Plus, the multichannel retailer’s newest US broadcast.
“QVC provides consumers with an engaging and entertaining shopping experience across web, mobile, TV and social platforms,” explained Joe Micucci, Vice President of Broadcast Engineering for QVC. “We strive to provide a seamless and consistent experience across platforms, and our satellite distribution is a big part of this strategy. We have tapped SES’s next-generation cable neighbourhood, confident that it will provide decades of reliable programme delivery, much like SES has done since the early years of our network.”