France Télévisions, Globecast renew cycling deal
July 1, 2016
French broadcasting group France Télévisions and global media solutions provider Globecast have signed a five-year deal to renew their partnership to bring iconic cycling events, including the Tour de France, to screens. This year’s Tour starts on July 2nd.
France Télévisions has partnered with Globecast for the latter to supply comprehensive transmission services. This multi-year deal will see them provide innovative coverage of the Tour de France, the Criterium Dauphiné Libéré, Paris Roubaix, Paris Tours and Paris Nice until 2020.
Since its beginning, Globecast has been providing services for cycle races – such as the Tour de France – supplying overarching transmission solutions that bring together logistical, technical and human resources.
Anne Souché, Head of Transmission Department of France Télévisions, said, “Covering cycle racing has always been one of the greatest technical challenges for live television. Our content from the Tour de France in particular is well recognised by broadcasters worldwide as a model of its kind. Cooperation between France Télévisions and Globecast has existed since the beginning of live transmissions of these races. The experience we have gained together has been a major factor in enabling us to overcome technical challenges and to succeed with them (digital transition, HD…). Partnering again until 2020 allows us to anticipate and move forward with further technological improvements and innovations.”
Michele Gosetti, Director of the Contribution and Media Services at Globecast, said, “Our experience and commitment are essential on such projects. France Télévisions’ renewed trust in us motivates us even more to rise to the technical and logistical challenges inherent in live broadcasting major cycling races. This long-term commitment allows us to evolve our technical relationship, helping France Télévisions in its desire to constantly improve and enrich the viewer experience. “