Advanced Television

Dolby, Jaunt launch cinematic VR portal

July 15, 2016

Dolby Laboratories and Jaunt, a specialist in cinematic virtual reality (VR), have announced the launch of adedicated VR content portal featuring titles mixed in Dolby Atmos sound to enhance viewers’ sense of realism within the Jaunt VR app.

A custom, branded environment, the Dolby Atmos portal will allow viewers to access all available Dolby Atmos enabled VR experiences on the Jaunt VR app. To enjoy Dolby Atmos titles, users can download the Jaunt VR app for iOS, Android, Samsung Gear VR, Oculus Rift, or HTC Vive and play the titles using any pair of stereo headphones. The titles available in the Dolby Atmos portal at launch include Paul McCartney: Live and Let Die, Jack White: Ball & Biscuit, Jack White: Freedom at 21, Revolt: Big Sean, the Pure McCartney VR series, Black Mass, Rapid Fire: A Brief History of Flight, Earth Encounter, Collisions, the North Face series, Zombie Purge, Time Bubble, Other Space, Visions of California, and more.

As part of the launch, Jaunt is releasing “Mull of Kintyre” in Dolby Atmos, the latest episode in the multi-part documentary series, Pure McCartney VR. “Mull of Kintyre” takes viewers and fans into Paul McCartney’s world as he recounts the inspirations and stories behind his 1977 hit song of the same name. “Mull of Kintyre” has been digitally remastered in Dolby Atmos by the original engineer, Geoff Emerick, resulting in sound that is spatially oriented and incorporates head tracking.

“Over the past twelve months, we’ve been working closely with Dolby and leading filmmakers, musicians and brands to create a library of marquee titles leveraging the Dolby Atmos technology. We truly believe high quality immersive audio in VR is more than half the experience. We’re very excited to offer Dolby Atmos support in the Jaunt VR App for consumers’ enjoyment,” said Cliff Plumer, President of Jaunt Studios. “Experiences like ‘Mull of Kintyre’ in Dolby Atmos truly make you feel like you’re standing there inside of the studio with Paul as his stories come to life all around you.”

“Jaunt titles such as ‘Mull of Kintyre’ make excellent use of Dolby Atmos,” said John Couling, Senior Vice President, E-Media Business Group, Dolby Laboratories. “Viewers will have the rare opportunity to experience Paul McCartney’s journey with three-dimensional immersive audio and unprecedented realism. We’re looking forward to seeing more content creators take advantage of Dolby Atmos on the Jaunt platform, bringing high-quality, fully immersive audio visual VR experiences to consumers.”

Categories: Articles, Content, VR