Advanced Television

Nielsen: Smartphone viewing jumps in Q1

July 15, 2016

Video viewing on smartphones increased sharply during the first quarter, according to Nielsen’s new Comparable Metrics report.

In a new report smartphone video had a cumulative audience of 110.1 million adults in the US, up from 85.4 million in the year-ago quarter. In the digital world that audience might be reported as unique users. Those users

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Categories: Articles, Consumer Behaviour, Mobile, Mobile TV, OTT, Portable Media, Research, VOD