The QYOU, a curator of Internet video for the TV Everywhere market, has announces its latest linear channel deal with KNIPPR, a recently launched OTT service in the Netherlands, to deliver The QYOU’s curated line-up of content to its subscribers. This marks further expansion for The QYOU in The Netherlands, following its partnership with Ziggo Sport earlier this year.
Commenting on the announcement, Johan Trouwborst, Vice President at KNIPPR said: “Our goal is to build a service that delivers a broad selection of channels – both popular and niche – and to provide our viewers with the freedom to watch what they want, when they want, on whatever device they choose. This type of flexible, a la carte model reflects what most consumers today want – not just younger viewers but everyone who is dissatisfied with the traditional cable offer. With its fresh approach, The QYOU is the perfect channel for bringing the exciting world of online video to multiscreen OTT.”