The Norwegian TV audience measurement steering committee has awarded Kantar the new contract for the provision of TV Ratings. The service will run for five years initially from 2018, with the option to extend until 2028. From 2018 the TV currency in Norway will measure all TV and Video content wherever it’s consumed in what will be the most advanced hybrid model for TV and video measurement yet seen in the world.
The steering committee members include the following broadcasters NRK, TV 2 AS, MTG AS and Discovery Networks Norway. The announcement follows a competitive direct pitch with Ipsos. The new service will continue to be delivered by Kantar’s TNS Gallup team.
John Richard Hewitt, Head of Research at TV 2 and head of the steering committee, stated: “TNS Gallup have been delivering high quality TV ratings to Norway since the turn of the century. Norwegians like to consume TV and video content anywhere and anytime. With approx. 30 per cent of the population owning a second home and ownership of tablets have grown from 7 per cent to 68 per cent and smart phone devices have grown from 46 per cent to 88 per cent in the last five years, it is critical that broadcasters are making informed decisions using the most accurate, holistic TV currency data. Equally important is facilitating holistic media buying decisions at advertisers and agencies. TNS Gallup presented an innovative technically sound proposal building on their many years of measuring TV in Norway. We are confident that, as our partner of choice, TNS Gallup, will maintain the highest possible standards whilst delivering a TVOV for Norway.”