Advanced Television

NCTA drops cable name

September 20, 2016

By Colin Mann

US broadband industry trade body the NCTA – formerly the National Cable & Telecommunications Association – is rebranding itself as NCTA – The Internet & Television Association, which NCTA President & CEO Michael Powell says better reflects the makeup of the industry that NCTA represents and the consumer services its members deliver. The new brand and descriptor will be the association’s formal name in all aspects of its public image.

“NCTA represents members that are building the world’s most powerful technology platform and creating the exciting content and services that entertain, inform and inspire consumers every day,” said Michael Powell, President & CEO, NCTA – the Internet & Television Association. “Modernising our brand injects a new sense of excitement into our effort to represent an industry that is America’s largest and fastest home Internet provider and the creator of the world’s best television content.”

The updated NCTA brand is a continuation of the association’s effort to reflect how the marketplace is no longer defined by silos of the past. It also builds upon NCTA’s 2015 rebranding of ‘INTX: The Internet & Television Expo’ from The Cable Show. INTX 2017 will be hosted in Washington, DC in April 2017.

“Just as our industry is witnessing an exciting transformation driven by technology and connectivity, NCTA’s brand must reflect the vibrancy and diversity of our members,” Powell said. “While our mission to drive the industry forward remains the same, our look now reflects a renewed proactive and energised spirit.”

According to the NCTA, the new logo is a bright, bold and sleek design that projects a message of unity, partnership and energy. The interlocking red circle and blue dot form a purple intersection that represents how NCTA brings together its members for unified positions and speaks with a singular voice on issues impacting the Internet and television marketplace.

As part of the brand launch, NCTA has launched an updated website, social properties, brand promise video and other elements.

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