4C, a global player in data science and media technology, has announced the completion of $26 million (€23.3m) in Series C financing. The funding will strengthen the company’s global presence and meet the growing demand for its data science and multi-screen software-as-a-service (SaaS) offering.
The investment was led by Kayne Partners, the growth private equity group of Kayne Anderson Capital Advisors, an alternative investment firm managing over $23 billion in assets. All previous investors, including Jump Capital in the US and Prime Ventures in the Netherlands, participated in the round. 4C will channel these funds to deepen its market presence through geographic and product expansion with the development of more affinity-based targeting applications across TV, video and social media. 4C will also build out additional publishers and channels within its SaaS media activation platform and recruit more technical and sales talent to sustain its pace of innovation and near-triple-digit year-over-year growth. Prior to this Series C round, 4C had raised a cumulative $11.6 million over the past three years.