A+E Networks UK announced the appointment of Kenny Reynolds as Vice President of Creative. Reynolds takes up his post immediately. Reynolds will oversee all creative output for A+E Network UK’s portfolio of channels, including History, Lifetime, Crime + Investigation, H2 and new free to air channel Blaze. He will lead the 25-strong in-house creative team as well as overseeing all campaign work commissioned from external agencies. His appointment follows a restructure of the Creative team earlier in 2016.
Reynolds is an experienced, award-winning, multi-disciplined creative. He previously worked with A+E Networks UK as a freelance creative consultant on a number of high-profile campaigns for shows including Britain’s Next Top Model, Four Weddings South Africa, and Dance Mums UK, as well as the new Lifetime UK on-air package. Prior to that, Reynolds was Head of Creative at Sky, where he oversaw all creative output and campaigns for Sky 1.
Reynolds reports in to Heather Jones, UK GM and SVP of Content and Creative, A+E Networks UK.
Heather Jones, A+E Networks UK, says of the appointment: “Kenny is a hugely talented creative, with an impressive track record of delivering impactful and innovative campaigns. He will help take our brands to a new level and is a fabulous addition to the team here at A+E Networks.”
Kenny Reynolds adds: “I feel really chuffed to be leading the A+E creative department and working with such brilliant and ambitious global brands. It’s an exciting time to join the company and I look forward to the challenges that lie ahead.”