Microsoft’s Azure Cloud-VoD is to use Encompass Digital media to supply connectivity for media and entertainment companies.
Azure’s CloudVOD platform enables content owners, television networks, MVPDs, OTT operators and other digital service providers to manage the VoD processing lifecycle in a scalable, secure and cost-efficient manner. “Now,” says the company, “content providers can focus on their core capabilities delivering high-value content to consumers while CloudVOD manages the nuances of processing requirements and multiple technology standards inherent in OTT distribution.”
“The combination of global content acquisition, content provider relationships and managed service capabilities with the power of the CloudVOD platform creates a highly automated, industry-leading solution for aggregation, processing, delivery and management of our clients’ content to any VoD platform globally,” said Chris Walters, Encompass CEO. “With Microsoft Azure, we can provide cost-effective processing, storage and network scalability that caters to the requirements of our clients’ VoD workflows while providing high availability, enterprise-grade security and industry credentials.”
Encompass’ clients can launch global VoD services while complementing the security and integrity of their content throughout the lifecycle by using Azure’s MPAA and CDSA certified components across authentication, storage and processing, among others. Azure is the first multi-tenant cloud service provider to achieve these important industry certifications, which demonstrate Azure’s commitment to protecting customers’ content according to the requirements of the media industry, through a risk-based approach to secure processes and operations.
Encompass has a strong position in playout services and already looks after some 850 channels around the world.