Premier League in record Chinese TV rights deal
November 18, 2016
The English Premier League has sold its television rights in China for about £564 million (€660m), marking its biggest-ever overseas sale.
Online video streaming service PPTV, a media division of China’s Suning retail group which also owns Italian football club Inter Milan has agreed a three-year deal from the 2019-20 season.
The deal is said to be more than 10 times the current contract with Super Sports Media Group, which is paying around £16 million a season to cover all 380 matches. PPTV also has the live rights for games from Spain’s La Liga in China.