Advanced Television

Cisneros, Facebook LatAm partnership

November 30, 2016

Cisneros Interactive, a digital advertising division of Cisneros, has signed on to become the reseller partner for Facebook in four key Latin American markets: Bolivia, Ecuador, Paraguay, and Venezuela.  Cisneros Interactive will hire local teams exclusively dedicated to servicing Facebook’s clients in these countries.

“We are very exiting about this partnership with Facebook,” said Victor Kong, President of Cisneros Interactive.  “Over the past five years, we have expanded our business across Latin America and the Hispanic market in the United States, making us one of the main players in the digital industry.  Being Facebook’s reseller for Bolivia, Ecuador, Paraguay, and Venezuela represents a great opportunity to continue this solid growth in the region.”

The partnership will bring Facebook’s best practices, support and local payment options to the markets of Bolivia, Ecuador, Paraguay, and Venezuela.  With a combined 27 million people on Facebook in these four countries, the platform is already helping local advertisers drive real business results.  As investment in the platform scales, Cisneros Interactive will help advertisers apply effective strategies in Facebook to achieve their business objectives.

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