The Vice digital network has signed a partnership with SpotX, the video inventory management platform. SpotX will be providing all digital platforms of Vice within Europe with the necessary technical infrastructure for the automated sale of video advertising.
An increasing number of media owners are investing in programmatic video advertisements to offer viewers relevant advertising. Vice Digital is also taking the step towards the automated sale of online video for all titles within Europe.
Stefanos Constantinou, Regional Director Partnerships EMEA at Vice Digital said: “Online video is the focus of our content. The SpotX platform offers the necessary tools, transparency and flexibility to evolve our video business. We look forward to working with SpotX to maximise the programmatic video possibilities.”