SpotX, the video inventory platform, has revealed appointment of Ed Wale as Director of Platform Services.
At SpotX, Wale will work alongside the team responsible for supporting supply-side customers in the UK and across Southern Europe to maximise their revenue from video advertising. He will help them support publishers and broadcasters with a holistic approach to ad serving, yield management and a range of programmatic revenue optimisation techniques across screens, including desktop, mobile and connected TV.
Commenting on the appointment, Leon Siotis, Managing Director, UK and Southern Europe at SpotX, explains: “I saw Ed Wale’s talent first-hand when I worked with him at Brightroll. He is well-respected in the industry, having developed senior relationships with pan-European media agencies and has a deep knowledge of the video industry. He can bring his years of buy-side expertise to bear at SpotX, helping publishers and broadcasters understand how advertisers and their agencies aim to apply data to their media buying and value they assign to each impression.”