Asian satellite operator AsiaSat has reached an agreement with Globecast to deliver Deutsche Welle’s English-language channel in HD to the Asia-Pacific region. DW in HD is an additional offering next to the existing TV channel in SD and radio services on AsiaSat 7. DW’s German-language programme will continue its service across Asia via AsiaSat 5.
Sabrina Cubbon, AsiaSat’s VP Marketing & Global Accounts: “I’m very pleased to extend our offerings of DW’s programmes through the Globecast partnership. Both are long-term clients of AsiaSat. Moving to HD will definitely improve viewer satisfaction and is a key tool to strengthen our success in a competitive market.”
Biliana Pumpalovic, managing director at Globecast: “We are working in multiple markets to help broadcasters launch HD services and we’re very pleased that DW has turned to us and AsiaSat. We have a strong partnership with AsiaSat and we can help customers understand specific market requirements from both technical and business perspectives.”