Advanced Television

Discovery Italia sees 14% growth in ad revenue

January 12, 2017

From Branislav Pekic in Rome

Italy’s third largest broadcaster Discovery Italia closed 2016 with advertising sales of €200 million, up 14 per cent over the previous year.

There were good news on the audience rating front as well. In November (the latest figures available), the average share in the 24 hours was 6.69 per cent and 5.65 per cent in prime time (with Nove surpassing 1 per cent).

This compares to 6.25 per cent over 24 hours and 4.66 per cent in prime time during 2015.

The broadcaster has high hopes from national terrestrial TV channel Nove, acquired in October 2016.

This week has seen the rebranding of the channels, including a restyling of its logo. In addition, an HD version of Nove has been launched on national DTT multiplex Mux 2 TIMB.

There are high hopes from a new TV show programe of Italian comedian Maurizio Crozza, poached from rival La7, to be aired in the prime time slot on Nove from March.

Finally, Discovery Italia is also preparing to take part in the auction for the TV rights of the Italian Serie A football championship and the Champions League in the next three years.

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