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‘Get it Right’ site educational emails

January 26, 2017

By Colin Mann

Following’s revelation that UK ISPs were set to issue letters to UK Internet users regarding the use of their broadband connection ‘to share copyrighted material’, the government-backed ‘Get It Right From A Genuine Site’ campaign has added further details of the scheme’s operation to the website to which ‘infringers’ are directed via the ISPs. BT, a participant in the scheme, has already issued detailed guidance on its role in the campaign.

According to the campaign, the Get It Right educational email programme is designed to educate consumers about what’s happening on their Internet Service Provider (ISP) account. The programme is to help to make sure they, or people that use their connection, are not infringing copyright and to direct them to sources where they get the content they want from genuine sites and services.

It notes that copyright owners are monitoring peer-to-peer (file-sharing) networks to identify instances where their content is uploaded and shared without permission. “They will note the Internet Protocol (IP) address and then contact the appropriate ISP – including BT, NOW TV, PlusNet, Sky, Talk-Talk and Virgin Media. The account holder may then receive an Educational Email from their ISP referencing one or more instances of peer-to-peer uploading and file sharing activities that have been confirmed to breach copyright,” it advises.

It recommends visiting the Get It Right Information Portal for more information about how the educational e-mails work and to check its FAQs page. “Please note this link includes examples of information identified as infringement and is not an indication of actual activity from your account,” it says.

According to the campaign, intellectual property industries, such as film, music, television and computer software, are central to the health and stability of the UK economy. “The UK’s creative industry supports around 2.8 million UK jobs each year, contributes about £18 billion in exports around the world and contributes about £10 million per hour to the UK economy,” it notes.

“Who pays when movies are stolen or movie files are shared without permission? Local cinemas, DVD rental stores, the writers, actors and other artists who contribute to the movies we love, and the stuntmen, make-up artists, grips and other production crew members who depend on a healthy industry for their jobs and their families’ income. Also it affects the craftspeople who make props, the caterers who feed the crews, the drivers who drive the production vehicles, the technology specialists who create the special effects, the musicians that play on the sound tracks and so on,” it adds.

It suggests that film theft also has an “enormous” impact on movie fans around the world. “High quality movies and television shows are expensive to produce. In fact, six out of ten movies never break even and recover the cost of making and marketing the film. If movies are routinely stolen and distributed over the Internet or on illegal DVDs, then it becomes less likely that people will invest in the big, high-quality films and TV shows we love,” it warns.

It says that by using a genuine source or service is the quickest and easiest way to legally access the content you love. “By accessing content through legitimate sites and services such as these, you can be sure that copyright laws are being observed and that the creative work you enjoy is being supported,” it suggests.

Categories: Articles, Business, Content, OTT, OTT, Piracy, Policy, Regulation, Rights