Discovery signs 7 new Olympics rights deals
February 1, 2017
The growing momentum of Discovery Communications’ Olympic Games preparations has been marked by seven new partnerships including with Poland’s leading national broadcaster. The Home of the Olympic Games in Europe has agreed a new collaboration with Telewizja Polska, alongside a range of sublicense agreements with national broadcasters and a National Olympic Committee body in other European markets.
The agreements cover free-to-air audio-visual rights for the PyeongChang 2018 Olympic Winter Games and Tokyo 2020 Olympic Games in Poland, as well as in Estonia (Eesti Meedia), Georgia (Georgian Public Broadcasting), Iceland (RÚV), Latvia (Latvijas Televīzija) and Lithuania (Lietuvos Olimpinis Fondas). To supplement the partnership previously confirmed with Ceska Televize, an agreement regarding non-exclusive radio rights have also been established with Czech Radio in the Czech Republic.
Peter Hutton, CEO of Eurosport, said: “We are excited and proud to work with partners that value the Olympic Games as much as we do, and help us achieve our ambition to bring the Games to more people on more screens than ever before. When you consider alongside our decision for Eurosport to retain the exclusive rights in Germany and our preparations for extensive coverage in Norway and Sweden, these new agreements are a further sign that we are well on track to delivering the ultimate Olympic Games experience.”