Australian TV measurement company OzTAM has added a weekly Live Video Player Measurement (VPM) Report to the reports available on its website. Posted on Tuesday mornings, OzTAM’s Live VPM report captures the top live-streamed programmes each week (preceding Sunday to Saturday).
OzTAM’s CEO Doug Peiffer said: “OzTAM’s Live VPM Report is the latest enhancement in our Video Player Measurement service. “It demonstrates differences in how people consume online catch up TV and now livestreamed broadcast content. Sport and news tend to dominate Live VPM, as the content is more ‘perishable’. Catch up is more about watching at a time and manner of the viewer’s choosing; drama and entertainment are usually the most watched catch up programmes. Both are important in understanding how people engage with TV content, and the opportunity to live stream or catch up keeps audiences close to their favourite programmes.”
OzTAM’s VPM reporting service typically captures around 30-50 million minutes of VPM content, on average, a day. Of that, catch up comprises 25-35 million minutes, and live streaming 5-15 million minutes.