Advanced Television

Apple original content “in the next few months”

February 14, 2017

Apple’s will launch its first forays into original content in the “next few months”, according to Eddy Cue, the company’s SVP of internet software and services.

Speaking at the Code Media conference in California, Cue revealed that Carpool Karaoke and Planet Of The Apps will become available “in most countries in the world” on Apple TV. Mac and iOS devices as part of Apple Music, the company’s subscription music offering.

Carpool Karaoke, fronted by Late Late Show presenter James Corden, features A-list celebrities performing karaoke as they drive through the streets of LA. Planet Of The Apps sees contestants pitch app ideas to a panel of celebrity judges, including Jessica Alba and, in the hope of securing investment from Apple.

“We think that video can be a very important part of Apple Music. It’s one of the differentiating factors that we can add,” said Cue.  “We’re just starting out and we’re excited. We think these shows bring something to customers that haven’t been seen before, so there’s something unique, special that we’re bringing to the table”

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