Advanced Television

Discovery content for Snapchat

February 17, 2017

By Nik Roseveare

Discovery Communications and Snap have agreed a deal to develop content for Snapchat’s Discover platform. Shows will be short-form mobile video produced exclusively for Snapchat.

The companies will produce new series created specifically for Snapchat’s “mobile-first” audience as well as shows inspired by some of Discovery Communications’ most popular properties, such as Shark Week and Mythbusters.

The content will become available for Snapchat users in the US in the coming months.

“We’re thrilled to introduce our iconic Discovery content to the Snapchat community,” said Paul Guyardo, Chief Commercial Officer, Discovery Communications. “There are few other platforms as dynamic and engaging, especially among younger audiences.”

“Discovery are world-class storytellers who have turned unlikely subjects into cultural phenomena,” added Nick Bell, Vice President of Content, Snap Inc. “We have seen what they can do when developing and producing creative concepts for TV and we’re excited to see what’s in store as they apply their talent and expertise to this new medium.”

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