Advanced Television

Discovery appoints Fisher for digital ad sales

February 22, 2017

Discovery Networks International has appointed David Fisher as Vice President for Digital Ad Sales. Fisher will support the digital transformation already underway at Discovery, building premium digital partnerships with global brands and working with the leading social media platforms to produce commercially successful campaigns.

Fisher will be working with the International Advertising Sales teams, based in offices across Europe and Asia. With a focus on leading the development of digitally focused sales solutions, he will develop new digital partnerships, drive new digital revenue initiatives, gearing up for the PyeongChang 2018 Olympic Winter Games. He has over twenty years’ experience in media and joins from Sky, where he spent four years as Head of Futures, leading Digital sales, strategy and programmatic teams responsible for strategy and monetisation of Sky’s non-spot advertising opportunities, in addition to launching advertising on SkyGo.

Commenting on the appointment, Jonathan Davies, SVP, Advertiser Partnerships, Eurosport & Discovery Networks International said, “Recognised as a leading light within the industry, David’s rare skillset across ad sales, branded content and data, combined with a history of driving revenue within organisations spoke volumes when we were recruiting. He’s a client and product-centric, strategic operator, I know he will bolster the business in a meaningful way.”

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