Wochit signs APAC market deals
March 14, 2017
Social video creation platform Wochit has announced several new publisher relationships in Asia and Australia, indicating significant growth in the APAC region resulting from the company’s aggressive global expansion strategy.
Following a recent funding round from investors including Singapore Press Holding’s SPH Media Fund, Wochit is actively pursuing growth throughout Asia. The company is already used by SPH news properties such as The Straits Times, Lianhe Zaobao, The Business Times, AsiaOne, Stomp and magazines such as Men’s Health, Women’s Health, Young Parents, Home and Decor, Torque, The New Paper and Icon.
Other significant deals with media companies in APAC include:
- Australia: Pacific Magazines has enlisted Wochit to produce timely, short-form social videos for over two-dozen brands including Women’s Health, Men’s Health and InStyle. Additionally, West Australian News has tapped Wochit for use at Perth Now and The West Australian.
- China: Wochit is powering video production for cross-platform news video provider, Pear Video, enables its team of digital natives and videographers to rapidly produce optimized content for consumption on mobile devices and across social media.
- Japan: Yahoo! JAPAN, the largest portal in the nation, incorporated Wochit into its newsroom workflow to help build audience engagement.
- Malaysia: Digital media company Hybrid News Group, has selected Wochit to power video creation its Kuala Lumpur-based news bureau to service brands including Asian Correspondent, Study International, Travel Wire Asia and Tech Wire Asia.
In addition to the growth of partnerships with publishers, Wochit is also increasing its partnerships with key content providers in the region. To date, Wochit has signed content deals with China Central Television’s CCTV+ and Xinhua News Agency. These agreements bring assets from two of China’s largest media companies into Wochit’s library of pre-licensed assets, substantially increasing the platform’s Asia-specific content and bolstering their ability to support culturally- and geographically-relevant coverage in the region.
“The entire media ecosystem in APAC is enormous and still growing, which makes it an ideal geography in which to expand our customer base,” said Christoph Pleitgen, SVP of Sales and Business Development at Wochit. “eMarketer estimates nearly a billion individuals are watching digital video in the region, which is almost half of all viewers worldwide. And this will continue to grow as mobile proliferation increases penetration, especially in rapidly-developing economies like China.”