Singapore media player Mediacorp has announced the appointment of Parminder Singh as its Chief Commercial and Digital Officer, the latest in a series of hires that reflect the company’s commitment to staying relevant in the digital age.
Singh has spent over 20 years in global companies including Apple and IBM. His most recent appointments were at Twitter, where he was Managing Director, Southeast Asia, Middle East & North Africa and India and at Google as Managing Director, Display Solution Sales, Asia Pacific.
Shaun Seow, CEO, Mediacorp commented: “Our monetisation efforts need to be more closely aligned with our digital product development, operations, audience acquisition and content marketing efforts. In our continuous search for talent, this meant that if we found a candidate qualified and willing to head the Commercial and Digital groups, we would combine the leadership roles to accelerate our progress in both areas. Parry will help us chart our digital roadmap ahead, broadening and deepening our engagement with online audiences. He is particularly well-placed, with his deep expertise in business and sales and a fresh perspective, to help our clients come up with targeted marketing solutions across our wide range of media.”