Quad-play operator Virgin Media has become the first widely-available UK broadband provider to offer ultrafast speeds of 100Mbps and above as standard as it revamps its bundles and launches the Virgin Fibre brand, putting pressure on BT’s Openreach to raise its speeds.
This move reaffirms Virgin Media’s position as the UK’s ultrafast broadband provider with a top speed of 300Mbps. The operator notes that as the need for fast, reliable broadband increases, a speed of 300Mbps is four times faster than Virgin Media’s main competitors’ top speeds and gives households more bandwidth to stream, game, chat and work all at the same time on multiple connected devices. Alongside the new speeds, the new Virgin TV V6 box will now be included in the Mix, Fun and Full House bundles as standard.
“By beefing up our bundles we’re leaving our competitors in the rear-view mirror, starting where they finish,” declared Tom Mockridge, CEO of Virgin Media. “Eye-watering speeds, a better box and top-notch TV is a winning combination. More and more switchers tell us they are joining Virgin Media for our faster speeds and we understand why – whether it’s 4K Netflix, box sets in multiple rooms or online gaming, the best entertainment requires the best broadband and we’re making sure our customers are covered with these bundles at incredible value.”
The new Virgin TV V6 box, which was launched in November 2016, allows people to record six shows while watching a seventh, supports 4K Ultra-High Definition and comes with 1TB of storage allowing 500 hours of SD recordings or 100 hours of HD recordings.