Advanced Television

Apple wants to sell Premium Bundles

April 4, 2017

Apple TV wants sell Premium Bundles if top channels in another move to identify itself as a major pay-TV player. It already sells HBO, Showtime and Starz separately but now wants to pack them into a super bundle.

According to Recode, Apple has approached the three networks about rolling them up into a single package. Unlike traditional pay-TV operators, Apple will not require consumers to subscribe to a basic package before they will sell them a premium bundle, it would sell the bundle as a standalone product, delivered via iOS devices and Apple TV set-top box.

Apple currently sells HBO for $15 a month, Showtime for $11 a month and Starz for $9 a month.

Apple has previously played down selling a traditional bundle of pay-TV channels OTT. Sony, AT&T and Dish all sell web TV packages, and Google and Hulu have announced plans to sell their own.

Categories: Articles, Broadband, Business, Content, Pay TV