Astro Malaysia and its group of companies have signed an agreement with Amazon Web Services (AWS), and its affiliates to use AWS cloud computing services and leverage AWS Professional Services for its group-wide digital and business transformation. The company is incorporating a cloud and mobile-first, analytics driven approach to accelerate innovation in pursuit of new personalised experiences for customers across all ages.
Dato Rohana Rozhan, Group CEO, Astro said, “Today Astro is in 71 per cent of Malaysian households and growing. That equates to 21 million family members across 5.1 million homes with an Astro service. Our combined engagement with households and individuals across TV, radio, digital and ground events is second to none; our TV viewers spend 4 hours watching Astro daily, radio weekly listenership is at 15.6 million, our live events attracted approximately 500k people and our digital properties, which are resonating among millennials, register close to 5.8 million visitors every month. Additionally, our brand continues to uphold a strong position as one of Malaysia’s most loved and trusted consumer brands.