According to Dataxis, SVoD services are showing great potential growth in Latin America and is expected to reach 17.4 million in 2017. Moreover, Dataxis forecasts that the market will double its volume to reach 33.5 million in 2022.
Netflix which was launched in 2011 will remain the leading player with a market share of around 60 per cent of total Latin America’s subscribers for the next five years. In 2016, 91 per cent of the accounts paid in the region were concentrated in only four markets:
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