Just days after announcing it will show every minute of every Tour de France until 2023, Eurosport recorded an average viewing number of 785,000 over the 21 stages, a 10 per cent increase versus 2016.
Significant year-on-year growth was recorded in Germany (+37 per cent), Spain (+32 per cent), Italy (+17 per cent), Denmark (+8 per cent) and Romania (+6 per cent) while Norway saw a huge 411 per cent average audience increase compared to 2016. Across Europe, viewers watched a total of 3.8 billion minutes (+45 per cent versus 2016).
Eurosport CEO Peter Hutton said: “We have been overwhelmed by the number of messages from fans across the continent praising our coverage of this year’s Tour de France and these figures are testament to those sentiments. At Eurosport we firmly believe we are now the undisputed Home of Cycling and aim to not only show what is happening, but why is it happening. Whether it be via insights from our expert analysts or short-form content such as the excellent sport explainers, we aim to have every angle covered. With every minute of every Tour de France now confirmed on Eurosport screens for the next six years, we are all excited by the challenge to further improve our coverage of one of the most compelling events on the worldwide sporting calendar.”