Scripps Lifestyle Studios launches global unit
July 27, 2017
Scripps Lifestyle Studios, the digital division of Scripps Networks Interactive, is expanding its efforts internationally with a focus on digital marketing, global content production, and diverse talent development. The initial expansion of Scripps Networks’ digital production capabilities for popular domestic brands Food Network, HGTV, and Travel Channel extends to the company’s international operations in London, Warsaw, Singapore, São Paulo, and Miami.
“At Scripps Lifestyle Studios, we create digital content with the goal of appealing to all regions and including unique perspectives on food, home and travel,” said Vikki Neil, General Manager of Scripps Lifestyle Studios. “This global expansion will allow us to diversify our lifestyle content with fresh influences from international staff and talent, and to create new opportunities for international business partners.”
Derek Chang, Head of International Lifestyle Channels for Scripps Networks Interactive, added: “The global expansion of Scripps Lifestyle Studios will allow Scripps Networks to quickly scale a greater global presence for our premier brands, using local expertise to accelerate the creation, distribution, and monetization of the content while helping source additional content and to identify fresh new talent.”