Digital out-of-home US publisher Gloss Media has named video ad serving platform SpotX as its premier programmatic platform to enhance the monetisation of its network of digital video screens in nail salons. The announcement marks the company’s first programmatic video integration, part of an effort to augment direct-sold deals as buyer relationships shift to favour programmatic executions.
Gloss Media helps advertisers reach affluent female shoppers with ads served via connected TVs to customers at over 300 nail salons acros the US. Content from partners including Popsugar, SheKnows, VH1 and Refinery29 is streamed through custom set top boxes with ads inserted dynamically via SpotX’s and Gloss Media’s technology.
“As an out-of-home publisher, our inventory has a limit and value,” said Perry Kirk Parkes, President, Gloss Media. “This partnership with SpotX has allowed us to tap budgets previously reserved for connected TV and attract new advertiser segments without sacrificing our CPM. We’ve always done well in categories such as CPG and entertainment, but now we’re able to appeal to new industries, like automotive and telco, to name a few.”