Advanced Television

TVAA powers Zee’s Z5 Weyyak VoD

August 16, 2017

The TV App Agency (TVAA), the software developers for TV applications on multiple platforms, has designed the front-end applications that are delivering the powerful user experience for the Zee Entertainment Middle East Z5 Weyyak AVoD service.

Z5 Weyyak is the first digital foray into the Arabic territory for Zee Entertainment, which has swiftly established a digital presence delivering targeted localised VoD content for the International Arabic community, wherever they are based, using the AVoD business model.

Nadine Samra – VP Digital Business ME and Africa, Zee Entertainment, said: “We knew we needed to partner with a company who had the vision and technical capabilities to build a front-end application that would deliver a first-class intuitive user experience and create the all-important first impression of our service. TVAA understand the challenges of creating a consistent high quality user journey and experience across all platforms and we worked closely with their technical teams, who have been up to the challenge. We set aggressive targets for ourselves in terms of user acquisition and video views and we are delighted that not only did the launch go very smoothly, but the first impression of our service coupled by the instinctive user journeys have no doubt contributed to the successful take up of the Z5 Weyyak Service.”

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