Advanced Television

Netherlands: 4m portable Netflix users

August 22, 2017

A study from GfK shows that Netflix was used by 3,942,000 people via a mobile, tablet or computer in the Netherlands in July – meaning approximately 27.5 per cent of the country’s population aged 13 and over have access to the SVoD service through a “non-TV” device.

Netflix total reach is greater than that of online rivals NPO, RTL XL and combined.

Some 47 per cent of those aged between 13 and 34 year watched Netflix on a portable device in July.

Categories: Articles, Consumer Behaviour, Mobile, OTT, Portable Media, Premium, Research, VOD