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A third of US Netflix users not subscribers

March 15, 2016

A survey conducted by research firm Survata for Quartz found that 31 per cent of Americans who have access to a Netflix subscription do not actually pay for it. Young people are the biggest offenders: 69 per cent of people aged 13 to 17 use someone else’s login details, and 50 per cent of 18- to 24-year-olds are “moochers”.

Netflix subscriptions in the US allow for

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Categories: Articles, Consumer Behaviour, OTT, Premium, Research, VOD