Advanced Television

Virgin Media launches kids TV app

August 24, 2017

By Nik Roseveare

Virgin Media has rolled out its Virgin TV Kids app – created exclusively for some of its youngest customers. The app has been designed specifically for pre and early primary school children (3-7 years old) – and brings together more than 2000 episodes of on demand kids TV, along with reading books and interactive games.  The app has been developed to be a safe space, free from advertising and in-app purchases.

The app offers access to a librbary of popular kids TV shows, including Bob The Builder, In The Night Garden, Thomas & Friends, Peppa Pig, PAW Patrol,  Masha and Bear, Scooby Doo, Tom and Jerry, Angelina Ballerina and more. New TV shows and boxsets will be added each month.

Book titles available at launch include Monsters Love Underpants, Princess Evie’s Ponies, Dogs Don’t Do Ballet and the Robot with No Bottom, whilst the  games list includes Playful Kitty, Bubble Gems, Kids Tangram and Doctor Teeth.

David Bouchier, Chief Entertainment Officer at Virgin Media, commented: “Our Virgin TV Kids app is a safe and fun space designed exclusively for pre-schoolers, Virgin TV’s youngest customers.  Parents and carers can let their children explore the best children’s TV shows from all their favourite channels  such as Disney, Nick Jr,  Boomerang and more, as well as a wide range of books and games safe in the knowledge that kids can never be exposed to age inappropriate or harmful content.  Our Kids app has not only the UK’s best selection of pre-school entertainment, but it comes with added peace of mind for parents – an environment free from ads and other commercial influences.  Best of all it comes at no extra cost to Virgin TV customers who subscribe to our kids channels.  What could be a better parental antidote for the holidays!”

Categories: App, Articles, Content, Games, OTT, VOD