Bloomberg Media has announced details of a new commercial partnership with Facebook, in support of the platform’s marketing services to small and medium sized businesses (SMBs) across Europe, Middle East and Africa.
The new partnership, Connect Today, created by Bloomberg’s in-house creative team, Bloomberg Media Studios, will run throughout September and October and highlights a number of business success stories across EMEA, as told by the Facebook Business users themselves.
The first series of stories focuses on the shift to mobile media consumption and the growth of video to propel SMNs around the world. The initiative is being led by Ciaran Quilty, Facebook VP for small business in EMEA.
Arif Durrani, EMEA commercial editor at Bloomberg Media Studios, said: “Our content partnership with Facebook Business draws upon our storytelling skills and video expertise to provide inspiration to the many would-be entrepreneurs wanting to capture the opportunities presented by today’s technology. Our Connect Today campaign shines the spotlight on real businesses that are scaling fast, and in ways that were simply not possible 10 years ago. Facebook is clearly offering a lifeline for such small and medium-sized businesses, and as technology continues to level the playing field, it has the potential to do so for many more.”
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