Bloomberg acquires @Brexit Twitter handle
October 3, 2016
Bloomberg has snagged the @Brexit handle on Twitter to provide a new outlet for Brexit coverage, which includes scoops, breaking news, charts, videos and data visualisations. The account will work alongside Bloomberg’s daily Brexit Bulletin newsletter, which already reaches thousands of subscribers.
@Brexit joins Bloomberg’s family of memorable Twitter handles including @business, @markets, @technology, @luxury and @economics. It began tweeting Sunday in the lead-up to Theresa May’s speech at the conservative party conference.
In a memo to the newsroom, Bloomberg’s digital news managing editor for EMEA, Adam Blenford said: “I’m delighted to say that we have a brand new social channel to shout about today: @Brexit is the latest addition to our family of snappily named Twitter handles.”