The Spanish pay-TV market has become the new “El Dorado” for the largest pay-TV companies in the world. From a small market in 2013 with 3.7 million subscribers, the market had over 6 million at the end of 2016.
Netflix, HBO and now Sky have broken into the market to compete with Telefónica, Vodafone and Orange, all hoping to capture the 12 million homes currently with no pay-TV subscription in the country (as estimated by Sky).
Currently, the market is dominated by Telefónica with 3.66 million subscribers followed by Vodafone with 1.28 million and Orange with 542,000 subscribers. Netflix has doubled its subscribers in six months with 540,000 connected homes – 3.4 per cent of all Internet-connected homes, according to the CNMC.