Irdeto, a specialist in digital platform security, has formed a partnership with home and professional appliance manufacturer, Vestel, to securely deliver premium content direct to Vestel’s 4K TVs. The collaboration sees the first implementation of Irdeto’s newly launched TV Cloaked CA solution, which will allow consumers to access premium pay-TV services directly through their TVs without the need for a separate STB, external CI CAM or any other external device. The partnership also unlocks the ability for any operator in Europe to directly deliver pay-TV content where new generation Vestel 4K TVs are sold.

Vestel manufactures TVs for major consumer electronics brands, representing a substantial share of the European TV market. The project with Irdeto will initially deliver content from local Turkish TV operator Filbox directly through the TVs.

“Delivering broadcast pay-TV services directly through the TV will transform the user experience for viewers who purchase our 4K Smart TVs,” said Hakan Kutlu, Vice President of Marketing, Vestel. “Irdeto TV Cloaked CA is enabling this breakthrough, ensuring that important security requirements for high-value content are met. This means that we can focus on providing the best possible viewing experience for our customers and offering a real differentiator in the market.”

“Operators are under constant pressure to acquire new customers and offer innovative services, while maintaining optimum security to protect valuable content,” said Steeve Huin, Vice President of Strategic Partnerships, Irdeto. “This integration of our proven software-based conditional access directly into Vestel’s 4K Smart TVs will ensure secure delivery of content without the need for a separate STB or external CAM, for the first time. This can make subscriber acquisition easier for operators by leveraging TVs purchased by consumers directly in retail, while providing them with frictionless instant-access pay TV services on their new TV.”

The TV sets are enabled to directly receive broadcast DVB Satellite, Cable or Terrestrial content with pay-TV protection, through integrated tuners and demodulators. This makes subscribing to pay TV even easier for consumers as they only need to connect the TV to the broadcast network to get started. The TVs also support a pre-enablement feature, which will allow consumers’ instant access to these services for a trial period, helping operators who leverage this feature to get consumers excited about their content.

Categories: Articles, Connected TV, Pay TV