NBCUniversal has aligned with Cisco Media Blueprint to transition NBCUniversal’s broadcast and video network architecture to IP and Cloud based on a set of IP-based infrastructure and software solutions that accelerate the creation, delivery and monetisation of immersive experiences, as well as Cisco Advanced Services.

Key projects to date include the transition from serial digital interface (SDI) technology to IP with Cisco IP Fabric for Media, managing video distribution over terrestrial IP with the Cisco Virtual Digital Content Manager (DCM) and the Cisco D9800 Network Transport Receiver platform, and virtualizing media workflows in the Media Operations Centres based on the Cisco Media Data Centre solution.

“IP truly is the video distribution mechanism of the future, to efficiently deliver video in all formats to all screens with a quality experience,” said Keith Jackson, CTO and senior vice president of Engineering, Operations and Technology, NBCUniversal. “Our work with Cisco to build the Media Factory has defined our path to an IP transition for simpler and better networking and media delivery practices through automation and virtualisation.”

“Cisco and NBCUniversal continue to drive innovation together,” said Dave Ward, CTO of Engineering and chief architect, Cisco. “We have crossed many milestones over the years to pave the way for IP in broadcast, pioneering application and software-led practices for live production and post production work flows.”

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