CNBC expands in Gulf
December 14, 2017
By Chris Forrester
Speciality business news channel CNBC is to open a news hub in Abu Dhabi. The move echoes similar moves by CNN and Sky News, both of which have significantly beefed up their presence in the Gulf, either in Dubai or Abu Dhabi.
CNBC is building a new studio at Abu Dhabi’s Global Market (ADGM), the international financial centre built on Al Maryah Island and which is part of an economic free zone. The office complex is already home to assorted UAE financial authorities and regulatory agencies.
The plan is for transmissions to start during Q1/2018.
The network says it will anchor one of its daily global business news programs from its new Abu Dhabi base at ADGM, while establishing a stronger editorial presence across the region. Expansion of both the CNBC feature franchise Access Middle East and the network’s regional event coverage are also planned.
KC Sullivan, President and MD of CNBC International said: “Abu Dhabi offers an excellent base for CNBC in the Middle East. It is home to many of the region’s key businesses and decision-makers as well as being a major financial services hub. We’re excited about the prospect of using our ADGM base to grow our regional coverage and audience. We also plan to bring our full suite of commercial services to the region and will work with local clients on tailored events, research and commercial content.”